Making Your Newsletter Great

By Amanda Bala 

Now that we have seen the importance of having a newsletter, the next step is to make it fun and appealing.  How does that work?  There are many different aspects of a great newsletter and we will explore what things you can do to ensure that yours is the best around!

To begin, we need to look at the content of your newsletter.  Good content will meet the needs and expectations of your readers.  You want to be sure that you are providing information that will benefit your readers.  This is the most important key: It must be for them… no you.  You also want to make sure that the content you chose is easy to read not dull.  People want to be entertained as they are informed.

Next, you want your design and layout to be attractive.  It needs to be eye catching, but avoid being too busy.  You want to be consistent, but also use contrast.  What does that mean exactly?  Well, you want to be consistent in the layout of your newsletter.  Try and keep your typefaces to a minimum.  Nothing makes a newsletter harder to read then a million different kinds of typeface.  You also should use a template to keep your formatting consistent as well.  Be sure to always add your logo to the newsletter and try to keep it in the same place on each edition.  Lastly you want to keep your branding the same throughout every newsletter you send out.  Your branding is your company.  It is what people think of when your business comes to mind.  It is that important!

However, you also want to use contrast in your newsletter.  Bold your headlines, especially if they are ones that you feel are extremely important to your readers.  Use font size to help make different aspects of your newsletter stand out.  The use of headers and footers helps to clarify items of interest that you have included as well.  It is great to add pictures and that compliment your content.

Take the time to make your newsletter fun, informative and interesting to those that are taking the time to read it.  Your newsletter is an extension of your company and therefore of you.  Be sure that it represents the best you have to offer and it will be a success!

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