It’s My Party and I’ll Plan How I Want To?

By Amanda Bala

The time has come… it is your first big company event.  You sit down to start the planning and then what?  Do you know how to create an event that sizzles and will put the spotlight on your company?  This first event can either show your business as the blockbuster that it is or else it can put people to sleep with its lackluster presentation.  Which one it is, is up to you.

There are some crucial things to keep in mind when planning a company event. You want to make sure that all your bases are covered and you know what your expectations are.  You want to be able to answer the 5 age old questions; Who? What? Where? When? and Why?

Who:  Be sure to know who your target audience is.  You do not want to present your information to a demographic that is not interested in your product.  Also, be sure to choose the right team for the event.  More is not necessarily better.  Pick one or two key players that can assist you in the areas that you need. 

What?  Be sure to communicate your message clearly. There is nothing worse than having your audience leave confused about what they heard.  Know how you can benefit these potential clientele and be able to convey that to them. 

Where?  Pick a venue that will showcase you and your company.  Be sure that it is easily accessible and that you provide directions on your event website, invitations and event promotion.

When?  Pick a date and time when your target audience will be available.  For example, if you are hosting an event that targets school teachers, noon on a weekday would not be advisable.  Be sure to select a time that works for your audience as well as for you.

Why?  Lastly, be sure to set clear, smart objectives.  Know why you are hosting this event.  Is it to give information to potential clients?  Is it to gain leads?  Is it simply for networking purposes?  Be sure to know what you are trying to achieve so you can measure how effective it was after the event is over.   

Once you have answered these questions, you are well on your way to planning a spectacular event.  The next steps are to ensure that you get people to the event and that it runs smoothly.  In our next blog article, we will discuss ways that you can make sure both of these things happen!  Check back with us next week for “Making Your Event Sizzle”.

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