Meet Erin Robinson
Seasoned marketing strategist with over 27 years of experience bringing strategy, integrity, and results to every project.
Erin Robinson
Owner, Delicious Marketing
When you hire Delicious Marketing, you work directly with me, a self-starter who needs little direction and immediately transforms your vision into a fully functioning marketing department (or primes you to hire the right in-house leader). Since founding Delicious Marketing in 2007, I've applied hands-on marketing and event expertise from the media, technology, finance, automotive and manufacturing (B2B & B2C) industries to build or rebuild marketing teams from the ground up. From launching event and sponsorship programs such as golf outings, business mixers and VIP client trips, to overseeing end-to-end strategy, execution and performance measurement, I handle your marketing so you can focus on running your business.
Experience
27+ years in marketing strategy
Agency and client-side experience
Founded Delicious Marketing in 2007
Specializations
Fractional Marketing Professional
Event & sponsorship expert
Full-funnel B2B & B2C marketing
Our Story
Our story began in 2007, when longtime colleagues Erin Robinson and Kathy Gambino left their corporate roles at Comcast Spotlight, where Erin had built the marketing and sponsorship arm and Kathy led digital advertising, to serve small businesses more directly. Erin's next stop was a financial services firm, where she built out their marketing department and quickly realized how many entrepreneurs were shouldering marketing themselves, often wasting precious budget on tactics that didn't work. Immersed in the B2B community, she led workshops and advised fellow small businesses, earning a reputation as a trusted resource. With the blessing of her then-boss and alongside her best friend Kathy, Erin co-founded Delicious Marketing to provide no-overhead, fractional marketing expertise. The timing proved serendipitous: the 2008 market crash spurred a surge of new small businesses in Metro Detroit hungry for hands-on guidance. In 2011, we were hired by the agency of record for the Metro Detroit Chevy Dealers Association, to create and build their grassroots events, sponsorships, and community engagement efforts, and we remain proud to serve in that role today. Over the years, Delicious Marketing has partnered with clients across automotive, healthcare, manufacturing, entertainment, and financial sectors, in both B2B and B2C markets, always with one goal in mind: growing your business.
Our Approach
Every engagement is tailored to your needs. We establish budget, timeline, audience, and goals, then research your market and build a focused strategy. From there, we execute with precision and measure results to fuel continuous growth.
Strategic Planning
We craft clear roadmaps that align your vision and budget with targeted campaigns to deliver the results you seek.
Flexible Partnership
Hourly, retainer, or project-based, we adapt to your needs as goals, timelines, and budgets change.
No Overhead
Expert marketing support, without full time overhead: no benefits, no payroll burden, no hidden expenses.