By Meredith Kernaghan

How many times have you opened your email only to find message after message from companies wanting your attention? How often do you bother reading each of those messages? My guess, if you’re anything like me, is rarely. We must consider our reader when sending out emails promoting our product. If we fine tune not only our message, but our delivery, we can achieve greater success at reaching our audience.

Consider how many mass emails one person gets in a day. It makes sense that the more messages a person receives, the less attention each individual message will get. If you want to promote your product, you must find a way to stand out among the crowd. Convention wisdom states that if you were louder and show more often, you’re more likely to be heard. When it comes to email marketing this type of thinking will only annoy your reader and encourage him to delete you without a second thought.

There are many things to consider when using email as a marketing tool. The first is to ensure your copy is well-written and compelling. Grammar and spelling are of course vital, because no business can be taken seriously if their message is riddled with errors. Then you must make your message interesting! There is nothing worse than a boring message. Readers will be more engaged by a great email containing wit and humor than boring ramblings.

In order to keep your reader’s attention, avoid sending long emails. Keep your message concise and get to your point quickly. Avoid putting too much information into your message as you’ll just confuse the issue. A single task for each message is best because if you ask too much of your reader’s attention, you’re more likely to lose their interest altogether.

Avoid bombarding readers with too many emails. Frequent email messages are akin to those small, yappy dogs constantly jumping up and down desperately vying for your attention.

As more people are turning to online marketing the most effective way to reach your audience is to make it easy and enjoyable for your reader. Respect your readers and their time and you’re more likely to see positive results.

This entry was posted on Tuesday, August 11th, 2009 at 8:02 am and is filed under Email, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.