Delicious Marketing was hired solely to implement a Public Relations campaign to launch the newly opened Schakolad Chocolate Factory of Birmingham. Not only did Schakolad get published in the Detroit News, Oakland Press, Detroit Free Press, The Birmingham Eagle, Eccentric newspaper, and Oakland Business Review, but they were also featured on Fox 2’s morning show for Valentine’s Day. Lee Thomas’, Fox’s Entertainment Reporter, spent the morning at Schakolad for a live shot every thirty minutes.
Since the initial launch of the store in February of 2008, Schakolad has also been featured for different stories in multiple newspapers, online communities, and local magazines.