Metro Detroit Chevy Dealers

The Metro Detroit Chevy Dealers hired Delicious Marketing to implement all of their events and promotions. With their mission to support and promote all things “In the D”, has been a wonderful culmination of Detroit music, venues, and experiences.

We started in 2010 with the first Cruze In Rock Out concert at Ferndale’s Magic Bag Theatre featuring Detroit’s own The Strange, The Hentchmen and The Hard Lessons. This was a free concert event that 89X deejay, Cal Cagno, emceed. After the success of this event, we jumped into 2011 with a handful events, giveaways and initiatives:

  • Opening Day with Winning Futures
  • Camaro Drive Away at Comerica Park with surprise Flash Mob
  • Cruze In Rock Out Concert Series at Comerica Park
  • Woodward Dream Cruise: Parade of the Century
  • Flatbed Fieldgoal Challenge in partnership with local area high schools
  • Ultimate Equinox Tailgate
  • Cell Phones for Soldiers

We make sure each event is integrated into the rest of their marketing. There are television and radio spots to promote each event. Artwork and creative is produced. Eblasts are distributed. And each initiative is promoted on as well as their Facebook page. After each event a full recap is created.


Footage of Flash Mob at Tigers Game Ultimate Tailgate Party Collateral