Mentor Connection had an interesting marketing dilemma… not only did they want to attract people to become mentors, but more specifically, they wanted to attract men. They had several male mentee’s but very few male mentors.  Therefore, when it came to redesigning their logo and developing marketing materials, we had to appeal to men.
Prior to the rebrand, Mentor Connection had a very kid friendly look and feel.  Their positioning was also very soft.  The message that they really wanted to get across to men is that you don’t have to change your life… you can still go to the ball game, work on your car, sit and watch football… you can do all of those things while mentoring a child.  Therefore, the green and black brand that we developed was a bit more serious then the previous kid friendly one while still incorporating a kid friendly design.
The ads were designed to have very little copy but to make the singular point of being able to do what you’re already doing while mentoring a child.  In addition the photo’s consist of men and boys doing typical guy things that would appeal to men.
From there we develop a brochure which consisted of a 6 page insert and back folder pocket with “stepped” pull out sheets.  We designed the brochure this way in case a program of theirs changed… rather then revising and reprinting the entire brochure, they could just replace one or two of the inserts in the back.

Mentor Connections

Mentor Connection had an interesting marketing dilemma… not only did they want to attract people to become mentors, but more specifically, they wanted to attract men. They had several male mentee’s but very few male mentors.  Therefore, when it came to redesigning their logo and developing marketing materials, our goal was make it appealling to men.

Prior to the rebrand, Mentor Connection had a very kid friendly look and feel.  Their positioning was also very soft.  In changing target audiences from kids to men, they had to change their message as well as their look and feel.  After conducting research, Mentor Connection needed to communicate to men that they don’t have to change their life… they can still go to the ball game, work on their car, sit and watch football… they can do all of those things while mentoring a child.

Taking all of this into consideration, we redesigned their logo with more serious colors that would appeal to men, while still incorporating a kid friendly design.  This new logo then set the standard for all of the other marketing materials.

The ads were designed to have very little copy but to make the singular point to men of being able to do what they are already doing while mentoring a child.  In addition the photo’s consist of men and boys doing typical guy things.

From there we developed a brochure which consisted of a 6 page insert and folder pocket attached to the back inside cover.  To go in the folder are “stepped” pull out sheets. These one sheets contained all of Mentor Connections programs.  This brochure format also allows Mentor Connection to replace a singular sheet if a program changes, rather then revising and reprinting the entire brochure

Mentor Connection Logo Mentor Connection Brochure Mentor Connection Posters