Legacy Home Clinicians

Delicious Marketing conducted research prior to developing a logo for Legacy Home Clinicians.  This is a new company that had not launched and was in their planning stages.  Therefore to start, we conducted a survey with their two target audiences of seniors and the caregivers/children of seniors.  In addition, we conducted research on their competition by calling each of them, speaking with them and learning their best and worst practices.

The research proved to be invaluable and we achieved great results and gained valuable insight as to how Legacy Home Clinicians should position and market their business.  We then took this information and developed a comprehensive marketing strategy that laid out their exact positioning, customer service etiquette, launch tactics, ongoing tactics, timelines and budget.

The logo was being developed in conjunction to finalizing the marketing plan and identity standards were also created and incorporated into the marketing plan.

Legacy Home Clinicians Logo