Computing Source already had their logo in place which they did not want to change. However, they had not yet developed a memorable brand. Their existing colors were a blue gradient and steel gray which proved to be very cold. Our goal was to develop a memorable brand that would lift their existing logo by presenting it in a more warm, inviting and attractive manner.
Business Cards – By utilizing both sides of the cards, we incorporated their new color scheme with the fingerprint element to really showcase who they are and what they do. In their industry a fingerprint can be a bit of a cliché, but mixed with the new color and style we provided for them, it works.
Website – This is a great example of how professional, attractive and effective you can make a website on a smaller budget. With a very limited budget, we made this website very basic and simplistic, which quite frankly, is all it needs. Although there are a limited amount of pages, the design and positioning effectively portray a professional, credible company that offers a quality service.
Postcard – We created this oversized postcard to serve two purposes with Computing Sources limited budget in mind. This can either serve as a mailer or else as a leave behind piece to be handed out at trade shows or on sales calls.
Sales Stunt – Computing Source’s target audience is attorneys which is a very hard audience to reach. Therefore, in keeping with the theme of “We’ll Squeeze Out Every Bit of Electronic Evidence,” we delivered a crate full of oranges and an orange juice squeezer to a target list of attorneys.