By Amanda Bala

In our last post, Taking the Worry Out of Vlogging, we explored the reasons why some business owners might be hesitant to use video.  Now that we have set your mind at ease about how easy it is to use video, let’s explore why it is important!

1.  Video sets you apart from the crowd.  Since the use of video and vlogging is relatively new, now is a great time to start using it.  You will be ahead of the pack and quickly be set up as a leader in this new trend!

2.  Video helps to build relationships.  Because people will be able to see you, they will be able to relate to you.  They can see your facial expressions and they can look at all of you cues, both verbal and nonverbal.  This helps them to get to know who you are and build trust with you.

3.  Video helps with SEO.  Ever since Google bought You Tube, video content has greatly increased search engine optimization.  Now, putting videos on You Tube and on your blog land you higher in the rankings then ever before.

4.  Video allows you to entertain, inspire and become an authority in your field.  People like to watch video.  Just look at how many hits You Tube gets in a day.  Take a moment to Google “You Tube Success Stories” and you will be amazed at what some people have done to leverage the power of video.  People want to be entertained and they want to listen to those individuals who have great content in their area of expertise.

5.  Video is fun!  It is often easy to get caught up in the daily grind that is your business.  But that is not how it should be.  Love your work.  Enjoy your work.  Have fun with your work.  Video allows you to do that.  It is a time away from the normal day to day happenings.  It is something new.  Use it and enjoy it!

People are using video now more than ever.  Don’t miss getting in on the action!  Now is the time.  Lights, camera, action!