By Amanda Bala
The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Wikipedia defines a brand as the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. What does this mean for your business? How does branding affect you?
When we hear the name Coca Cola, what image comes to mind? For most, it is the vivid red label of the bottle. Though the label has changed slightly through the years, the color has remained constant. So much that there is actually a font color called “Coke Red”. This is their brand. It is a feeling, an emotion, an image that elicits a response. Whether it is positive or negative, it has a strong mental picture and feeling that goes with the company.
Your brand is who you are and what you do personified. It is the look and feel of your business. Many people think a company’s logo is their brand. This is quite untrue. The logo is a part of your brand. However, it is just one piece of the equation. You take your logo and build your brand around it.
Your brand needs to be distinctive. It must set you apart from your competition. Just like the logo is the cornerstone for a brand, your brand is the cornerstone to all of your marketing communications. It strengthens your position and sets the stage for your entire marketing framework.
There are many important things that your brand should convey. It must clearly deliver your message to potential customers. It must connect with them emotionally and confirm your credibility in your area of expertise. It needs to motivate your potential clients to buy what it is you are selling. Lastly, it must promote loyalty from those clients to return to you in the future.
Finally, a brand is consistent. Colors and themes are carried throughout. As mentioned above with Coca Cola, through time they have varied the label slightly. However, the overall appearance and color have remained the same. A brand can be upgraded and enhanced after it has served its time and it can be varied as long as the logo, colors, fonts, etc. remain consistent.
I love your website! did you create this yourself or did you outsource it? Im looking for a blog design thats similar so thats the only reason I’m asking. Either way keep up the nice work I was impressed with your content really..
Thank you for the compliment on our website! Our sister company Strive Creative (strivecreative.com) actually designed the site. Our goal was to make the site visually appealing, but also meaningful and effective as far as the content is concerned. We are grateful to receive comments like yours and we really appreciate you taking the time to send us your thoughts. Every thought good or bad is helpful. May I ask how you found us? Thanks again and when you are ready to design/develop your blog, feel free to give us a call.
Cool site-ul!
I liked reading your blog ~ thanks for posting such cool material.
I actually decided to make a simple video about this, I would be grateful if you could maybe take a second to look it and perhaps leave a message about what you think, I left the video url in the “website” field, hopefully you can get to it, I appreciate it a lot
I was just examining this post it is extremely well written, My organization is looking around on the internet searching for the best way to start this blog thing and your website definitely is quite professional.
Wonderful blog! I actually love how it’s quick on my eyes as well as the info is well written. I am wondering how I could be notified whenever a new post has been made. I have subscribed to your rss feed which must do the trick! Have a nice day!
Thank you for the encouraging comment. Our blog in still in progress, so we do not know how to send notifications out yet. The best guggestion we have is to bookmark our page and keep checking back! We appreciate your feedback!
Thank you! Go ahead and quote us! We are happy to share the information!
Great site!!!
very enjoy your posting kind, very interesting, don’t give up as well as keep writing mainly because it just simply that is worth to read it, looking forward to look into more and more of your current well written articles, have a good one
snappy little title, LOL
I like the writing format of your site and it does a pretty nice job of presenting the material.
I stumbled on this blog from a link at furl. Interesting article with many great points. I wanted to say thank you for taking time to create this information.
Wonderful blog! I genuinely love how it is easy on my eyes and the facts are well written. I am wondering how I could be notified whenever a new post has been made. I have subscribed to your rss feed which must do the trick! Have a nice day!
It’s interesting how many videos and news come out on a weekly basis.
Thanks for the useful info. It’s so interesting.
It is nice to definitely turn up a site where the blogger is clever. Thanks for creating your web site.
To be honest, I don’t speak great English, but I believe I understood most of this. It would be good if it was in my language also. Great site anyway!
Stumbled into this web site by chance but I’m sure glad I clicked on that link. You truly answered all of the questions I’ve been dying to answer for some time now. Will truly arrive back for a lot more of this. Thank you so much
Took me time to be able to read all the feedback, but I truly enjoyed the post. It proved to be Quite useful to me and I am certain to almost all the commenters here! It’s always great when you can not merely be enlightened, but additionally entertained! I’m positive you had fun composing this post.
I like what you all have to say. Very straight to the point. All in all great blog
Excellent blog! I truly love how it’s easy on my eyes and also the facts are well written. I am wondering how I could be notified whenever a new post has been made. I have subscribed to your rss feed which really should do the trick! Have a nice day!
I am grateful to you for this fantastic content. You actually did make my day :
Very creative,I like it.
wow…
Every piece of writing I have checked out is quite properly written and even to the point. I would definitely additionally like to state, not merely tend to be that posts good composed, but your design of your web site is good. It was uncomplicated to understand from piece of writing to post and select exactly what I had been searching for with easiness. Continue up the excellent job you are doing, and I will be back lots of times in the near future.
Hey totally effective internet site!!
Keep up the amazing work!! I love how you wrote this and I also like the colors here on this site. Very good opinions expressed here
Proficient blog! I’ll probably be citing some of this information in my next speech. I would appreciate it if you visited my blog at
Thank you very much!
I wanted to say that it’s nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. This was the first place that told me the answer. Thanks.
I really liked this post. You write about this topic very well. I really like your blog and I will definetly bookmark it! Keep up the super posts!
Thank you! We look forward to seeing you back again!
I am brand-new to blogging and actually loved your website. I am going to bookmark your web site and keep checking you out. Thanks for sharing your site.
I just wanted to comment your blog and say that I really enjoyed reading your blog post here. It was very informative and I also digg the way you write! Keep it up and I’ll be back to read more soon mate
Hello, I just thought you would be interested to know that I have saved you to my bookmarks because of your beautiful layout. I think your website has one of the nicest designs I`ve seen yet. It helps make reading your content a lot easier. Keep up the good work.
Interesting blog. It would be great if you can provide more details about it. Thanks a lot!
Thank you for another fantastic blog. Where else could I get this kind of information written in such an incite full way? I have a project that I am just now working on, and I have been looking for such information… Regards…
Thank you for another informative blog. Where else could I get that kind of info written in such a perfect way? I have a project that I am just now working on, and I have been on the look out for such information.
Thank you! We try hard to keep the site attractive and informative! Please check back for future blogs!
This is my first time visiting your blog. I do envy you since you seem to get a lot more comments then I do. Do you have any secret tips on how I can get more comments or do I just have to be paitent? Anyway, keep up the good work.
One piece of advice we can give for trying to get people to your blog is to try and submit some of your articles to sites like Digg. That may help generate more traffic to your site. People have found several of our articles, but we are still trying to get more out there! Good luck!