IPPD is a patent drafting service that targets patent attorneys. This client came to us needing to kick off his business with a marketing plan and a new brand. Therefore, we started the process with research. We looked into his competitors and we called and surveyed his target audience of patent attorneys.
With the valuable information that we gathered from the research, we then developed a comprehensive marketing strategy that laid out his exact positioning as it would appeal to his target audience and differentiate him from his competitors. The strategy also included exactly what marketing tactics he needed to implement and exactly how to implement them, what budget he would need and the timelines that would work most effectively for him.
We developed IPPD’s logo in conjunction with developing the marketing strategy. The logo and identity standards were incorporated into the strategy.